How would you pitch a sex toy company to investors? Well, Anna Lee, co-founder of Lioness.io, is here to tell us. Whether it's hosting a booth at the Consumer Electronics Conference in Las Vegas, or fundraising from manels of venture capital investors in Silicon Valley, Anna and her team at Lioness.io have come up against every barrier in the book on their path to building a successful sex toy startup.
Also, aside from Lioness and a couple other female-founded companies, sex toy companies have mostly been built by men. How did these men know what should go into developing a vibrator? Anna has some telling insights.
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Scaling a Sex Toy Startup in Silicon Valley: The Challenges of Building and Fundraising in Sextech with Anna Lee, co-founder of Lioness.io